I have shared 2 photos recently on both Instagram and Flickr and I have noticed more engagement in Instagram. While this result should not be surprising, what is somewhat been a bit of a revelation for me has been the power of hashtags.
I’ve had my Instagram account for a few months now, having resisted opening one as I already had Flickr, without a lot of success of driving any activity (not that I was trying too hard). Most of my shares were a straight photo with 3-word description – at times without a hashtag. These days it’s a photo accompanied by a little bit more thought with hashtags. Immediately the likes arrive:
n.b. 15 likes, not a big deal. But there are shares which have not attracted one ‘like’. Although this is not what drives me to share in the first place, it does feel good to be appreciated now and then.
I also pushed out this same share (photo and description) to Flickr and received only 7 likes but it did receive a follower comment.
What is my takeout from all this?
Instagram attracts more appreciations (likes) when used correctly (with a description and appropriate hashtag).
Flickr, being the older platform, will receive more engagement from the hardcore photo-fans.
Try as they might, I don’t think Flickr will ever capture the audience (or critical mass) Instagram has built. And I don’t think that’s necessarily a bad thing.