Nike sure scored a goal with this stunt erecting neon Soccer fields across Madrid. More from the original post:
A mobile unit is patrolling Madrid, ready to go to the requested locations and
set up an impressive football pitch. A van, a team of Nike FC247 specialists and
a crane rush into the street or square in a matter of minutes and use a laser
system to project the pitch, where the teens will have a surprising experience
while they try out the new boots designed specifically to play in the street.
Now how good is that?