Type in some text into any search engine and you would receive some results. That’s what they show you. What about what they don’t show you? What else is out there?
I like how the article points out a test where 2 identical search criteria is entered in the same search engine. The results however, are very different for both. The reason? The search engines remembers your past behaviour and presents results based on your profiles behavioural history.
Some things are just ungoogleable.