Keeping it REAL with Santiago Swallow

Inspiration

Source: Metro

I missed all the drama!  I missed this Twitter incident of suspending the account of one Santiago Swallow.

My first reaction when I heard about this fictitious character: What product / service are they advertising? But then the more I read about it, the more the article reveals the creator’s genius:

  • he used a software designed for authors to generate a name
  • he created a Gmail for his creation
  • he created a Twitter account
  • he bought followers

The entire process took 2 hours!

Here’s the low down on Swallow:

And it’s that easy to become relevant in the online world.

But the real question is: should you?

MMA

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