I missed all the drama! I missed this Twitter incident of suspending the account of one Santiago Swallow.
My first reaction when I heard about this fictitious character: What product / service are they advertising? But then the more I read about it, the more the article reveals the creator’s genius:
- he used a software designed for authors to generate a name
- he created a Gmail for his creation
- he created a Twitter account
- he bought followers
The entire process took 2 hours!
Here’s the low down on Swallow:
And it’s that easy to become relevant in the online world.
But the real question is: should you?